S10E3 The Future of Football: Graham Sibley on the game post-covid

“It looked like the club was going to just disappear completely. And then luckily, it was rescued by a tech millionaire, basically. It sounds like something that would happen far, far higher up the food chain.” ~Graham Sibley

Worldwide cancellations and small clubs on the brink of extinction—COVID-19 turned the football world upside down. Though life is back to normal, there’s plenty about football that has been changed forever.

Graham Sibley, host of the Sound of Football podcast, explores how the game has evolved post-COVID. From the fate of small non-league clubs to the European Super League, TV revenue drying up and the ongoing trials and tribulations of VAR.

Returning to Behind The Spine after appearing in the first-ever series of the podcast, Graham fills us in on the many trials faced by his favourite non-league team, Whyteleafe FC. He shares his thoughts on the rise of the Lionesses and the mainstreaming of women’s football. He discusses much more, including England’s brand new interim manager and the ongoing success of his podcast.

In this episode you will learn:

• How there are compelling stories to tell about even the smallest players in football, or any industry.
• Not to fear AI - why people will always crave a human touch
• Why you should consider expanding your personal brand by selling merch.

Find out more about Graham here.

Your host is inkjockey founder Mark Heywood.

Behind The Spine is an inkjockey production, and the audio accompaniment to The Writing Salon. Sign up to the newsletter here.

You can buy copies of our anthology series here. 

You can view the full transcript here.

Connect with the show:

Instagram: https://www.instagram.com/behindthespinepodcast/

Facebook: https://www.facebook.com/BehindTheSpine

Twitter: https://twitter.com/BehindTheSpine

Website: www.behindthespine.co.uk