S5E3 The Business of Art: Kerri Layton on making money, pivoting, and Backstage Badasses

Most of us are in the writing game because we love the creative journey. The business of writing however? Well, we’re not always great at that. But if you want to make money and turn your passion into a career, the business is just as important as the writing, and needs to be thought about early in the process. And that’s where many of us could use a little help.

Kerri Layton is a performing arts business coach and founder of Backstage Badasses. Through various courses and resources she empowers writers, actors, performers and dancers to take control of their finances.

In this episode learn to deliver on the needs of your audience by viewing art as a service, find out how to gain creative freedom by monetising your passion, and discover how to pivot and succeed time and time again.

Find out more about Kerri on her website.

For a direct link to Kerri’s free training, click here.

Join the Backstage Badasses group here.

Your host is inkjockey founder Mark Heywood.

Behind The Spine is an inkjockey production, and the audio accompaniment to The Writing Salon. Sign up to the newsletter here.

You can view the full transcript here.